SEO Specialist

This job is for a UK company, managing a team of people and liaising with colleagues and MD.

Job Mission:

The role of the SEO specialist is to develop and implement an SEO strategy for a Group of websites (7), coordinate with other point of sales and departments on SEO strategy, and develop and document SEO expertise within the industry. You will be expected to recruit people, set strategy, train your staff and keep up to date and ahead of the game.

Key Areas of Responsibility:

- SEO Strategy

1. Identify the key initiatives for the Group worldwide

SEO strategy, acting on all levers (pages, content, linking, technology, buzz…) to increase traffic and sales from unbranded SEO

2. Define the objectives, plan & model the impact of these initiatives to feed into the budget process

3. Communicate to hierarchy and peers on the initiatives & results

- SEO Operations

1. Implement the different initiatives of defined strategy, working with internal and external contacts

2. Measure and report on all initiatives vs objectives, stop and/or expand

3. SEO analysis: global and detailed SEO results monitoring report, analysis of specific questions and additional knowledge to feedback to the business (trends, behaviours..)

4. Test and learn new techniques and approaches

- Coordination & Expertise

1. Coordinate with Programming team on SEO related projects & technology support

2. Foster knowledge and learning regarding SEO within the Group regions by being the most up to date on SEO news and changes

3. Take active part in SEO work stream with ownership for some items

4. Coordinate with Departmental Managers

5. Share initiatives, best practice and results

Success Criteria:

Essential

• Excellent SEO technical skills & expertise:

1. a detailed understanding of Google webmaster guidelines, of keyword research and targeting, of content management systems and knowledge of content principles

2. understanding of cookies, redirects, server configuration, url configuration, coding of html and javascript and analytics tagging approaches

3. hands on SEO experience

• At least 2 years experience of managing SEO for an online retailer or media in a competitive market (or you could be an SEO specialist with a track record of success in the private sector)

• Good analytical skills

• Good relationship & communication skills

• Awareness of how to do good linkbuilding, social media and PPC

• Excellent written and spoken English

• Experience in recruiting, managing and training a team

• Experience of dealing directly with clients

• Awareness of where to find the answers to any internet marketing questions

• Ability to manage your own time and focus on results

Highly Desirable

• Knowledge of other online marketing channels and their interactions with SEO

Required Competencies:

• Organisational Effectiveness: Operates within the companies’ formal and informal structures, builds allies and relationships across departments, uses allies to build consensus and create results, is appropriately diplomatic, understands others’ roles and perspectives, can sell projects and get things done

• Technical competence: Uses technical / job knowledge and experience, incorporating functional skills and broad based business knowledge, to meet and exceed job requirements / customer expectations

• Problem solving: Takes initiative to identify current and potential problems and determines the best solution. Involves and/or manages the people and resources required

• Personal Effectiveness: Produces outstanding results both professionally and personally by being proactive and committed. Continually focuses on achieving positive results contributing to the Groups business success

• Planning: Develops realistic plans, sets goals, aligns plans with company goals, plans for and manages resources, creates contingency plans, coordinates/cooperates with others

Hours: You will work 40 hours per week. / Salary: Dependent on experience. Please give details of your salary expectations.

Please send your CV ONLY in English, salary expectations and details of your work experience, especially your internet marketing experience (the more information, the better) by email. Please include your skype name.

Date:     25 September 2010
City/Town:    Manila
Location:    Nationwide
Wage/Salary:     tbd
Start:     Immediately
Duration:     Permanent
Type:    Full Time
How to apply:    Email
Company:     Language Trainers
Contact:     Ivete Wilson
Phone:     
Fax:     
Email:     ivete.wilson@gmail.com