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Scheme of Work
SM327U Research Methods for Level 3
Assessment Details:
There is only one assessment for this module:
An individual written piece of work, no more than 2500 words maximum.
Students are required to:
Part 1: Discuss and critically analyse the research approach used in the supplied case study.
Part 2: Using the research problem from the case study, choose and critically evaluate (only) three different strategies/approaches from the list below.
· experiment;
· ethnography;
· grounded theory
· action research
· a survey;
· a case study;
YOUR ANSWER SHOULD FOLLOW THE FORMAT BELOW:
1. Critically review and discuss the given research study for its methodology and methods
Guidelines:
Is there a coherent research design capable of achieving the stated aims and objectives?
1. Critically examine different approaches to the same research problem by taking the research question from the given research study
a. Take three strategies/approaches from the following list (it must be 3 strategies/approaches that have not been used in the given research study)
· experiment;
· ethnography;
· grounded theory
· action research
· a survey;
· a case study;
1. Apply each of the selected strategies /approaches to the research question
1. You will need to ensure that you are clear which method(s) with the strategy/approach would be used and therefore, which methodological paradigm. For example, a case study could be either qualitative and use interviews or quantitative and use a questionnaire (or indeed it could be a combination of both)
1. For each of the chosen strategies / approaches analyse, discuss how the data would be analysed and interpreted, what techniques might be used. Consider any problems you might encounter.
Guidelines:
* Ensure you support the strategy/ approach you are discussing with suitable literature / theory and therefore, references from books and journals.
* Discuss and evaluate what problems you might encounter for each strategy you apply? For example would your strategy meet all the objectives? Would you need to consider changing the objectives? Etc…
* The discussion might consider the implications of this exercise upon how knowledge (in essence the answer to the research question) is or could be changed/altered. If you change the methodology/methods how might this alter the findings?
· Is each of the strategies you apply a coherent research design and approach which is capable of achieving the research aims and objectives?
——————————————–
Assessment Criteria (equally weighted)
STRUCTURE
* Introduction, middle and conclusion clearly laid out
* Logical flow of information
EVIDENCE OF KNOWLEDGE AND RESEARCH
* Demonstrates clear knowledge and understanding of research process, research paradigms and research strategies, research methods and data collection techniques and data analysis techniques
* Evidence of research using a broad range and extensive use of sources
* Full referencing of sources
DISCUSSION AND DEBATE
* Demonstrates critical discussion/ debate in tasks as outlined
* Logical and well developed evaluation of the given research study
* Evidence of independent thought
* Arguments are supported by refereed information, theories and concepts
COMMUNICATION AND PRESENTATION
* Typed, double spaced, and on A4 paper
* Appropriate margins, spacing, and headings, page numbers etc
* Cover page
* Correct punctuation (especially apostrophes)
* Correct spelling, grammar and use of English
* Language used is academic in nature
* Bibliography or reference list according to academic convention
Learning Support:
This list is by no means exhaustive and acts only as a guide to the literature that is available to you all both for now and the future.
General Research Method Books:
Altinay, L and Paraskevas, A (2008) Planning Research in Hospitality and Tourism
Oxford: Butterworth Heinemann
Bryman, A. (2004) Social Research Methods, 2nd. Oxford: Oxford University Press
Bryman, A. and Bell, E. (2003) Business Research Methods, Oxford: Oxford University Press.
Cooper, D. and Schindler, P. (2001) Business Research Methods. (7th ed.) London: McGraw-Hill.
Finn, M., Elliot-White, M. and Walton, M. (2000) Tourism and Leisure Research Methods. Harlow: Pearson Education Limited.
Leedy, P. D. and Ormond, J.E. (2005) Practical Research: Planning and Design, New Jersey: Prentice Hall.
Saunders, M., Lewis, P. and Thornhill, A. (2007) Research Methods for Business Students, (4th ed). Harlow: Prentice Hall.
Qualitative Research Books:
Flick, U. (2002) An Introduction to Qualitative Research, Second. London: Sage Publications.
May, T. (Ed.) (2002) Qualitative Research in Action, London: Sage Publications.
Silverman, D. (2001) Interpreting Qualitative Data: Methods for analysing talk, text and interaction, (2nd ed). London: Sage Publications.
Quantitative Books:
Balnaves, M. and Caputi P (2001) Introduction to quantitative research methods: an investigative approach. London: Sage Publications Ltd.
Field, A. (2005) Discovering Statistics Using SPSS. (2nd ed). London: SAGE Publications Ltd.
Rea, L. M. and Parker, R.A. (2005) Designing and conducting survey research: a comprehensive guide. (3rd ed). Chichester: John Wiley & Son Ltd
Assistance with Literature Searches:
Hart. C. (1998) Doing a Literature Review: Releasing the Social Science Research Imagination. London: SAGE Publications Ltd.
Hart, C. (2001) Doing a Literature Search: A Comprehensive Guide for the Social Sciences, London: Sage Publications Ltd.
Scheme of Work
SM327U Research Methods for Level 3
Assessment Details:
There is only one assessment for this module:
An individual written piece of work, no more than 2500 words maximum.
Students are required to:
Part 1: Discuss and critically analyse the research approach used in the supplied case study.
Part 2: Using the research problem from the case study, choose and critically evaluate (only) three different strategies/approaches from the list below.
· experiment;
· ethnography;
· grounded theory
· action research
· a survey;
· a case study;
YOUR ANSWER SHOULD FOLLOW THE FORMAT BELOW:
1. Critically review and discuss the given research study for its methodology and methods
Guidelines:
Is there a coherent research design capable of achieving the stated aims and objectives?
1. Critically examine different approaches to the same research problem by taking the research question from the given research study
a. Take three strategies/approaches from the following list (it must be 3 strategies/approaches that have not been used in the given research study)
· experiment;
· ethnography;
· grounded theory
· action research
· a survey;
· a case study;
1. Apply each of the selected strategies /approaches to the research question
1. You will need to ensure that you are clear which method(s) with the strategy/approach would be used and therefore, which methodological paradigm. For example, a case study could be either qualitative and use interviews or quantitative and use a questionnaire (or indeed it could be a combination of both)
1. For each of the chosen strategies / approaches analyse, discuss how the data would be analysed and interpreted, what techniques might be used. Consider any problems you might encounter.
Guidelines:
* Ensure you support the strategy/ approach you are discussing with suitable literature / theory and therefore, references from books and journals.
* Discuss and evaluate what problems you might encounter for each strategy you apply? For example would your strategy meet all the objectives? Would you need to consider changing the objectives? Etc…
* The discussion might consider the implications of this exercise upon how knowledge (in essence the answer to the research question) is or could be changed/altered. If you change the methodology/methods how might this alter the findings?
· Is each of the strategies you apply a coherent research design and approach which is capable of achieving the research aims and objectives?
——————————————–
Assessment Criteria (equally weighted)
STRUCTURE
* Introduction, middle and conclusion clearly laid out
* Logical flow of information
EVIDENCE OF KNOWLEDGE AND RESEARCH
* Demonstrates clear knowledge and understanding of research process, research paradigms and research strategies, research methods and data collection techniques and data analysis techniques
* Evidence of research using a broad range and extensive use of sources
* Full referencing of sources
DISCUSSION AND DEBATE
* Demonstrates critical discussion/ debate in tasks as outlined
* Logical and well developed evaluation of the given research study
* Evidence of independent thought
* Arguments are supported by refereed information, theories and concepts
COMMUNICATION AND PRESENTATION
* Typed, double spaced, and on A4 paper
* Appropriate margins, spacing, and headings, page numbers etc
* Cover page
* Correct punctuation (especially apostrophes)
* Correct spelling, grammar and use of English
* Language used is academic in nature
* Bibliography or reference list according to academic convention
Learning Support:
This list is by no means exhaustive and acts only as a guide to the literature that is available to you all both for now and the future.
General Research Method Books:
Altinay, L and Paraskevas, A (2008) Planning Research in Hospitality and Tourism
Oxford: Butterworth Heinemann
Bryman, A. (2004) Social Research Methods, 2nd. Oxford: Oxford University Press
Bryman, A. and Bell, E. (2003) Business Research Methods, Oxford: Oxford University Press.
Cooper, D. and Schindler, P. (2001) Business Research Methods. (7th ed.) London: McGraw-Hill.
Finn, M., Elliot-White, M. and Walton, M. (2000) Tourism and Leisure Research Methods. Harlow: Pearson Education Limited.
Leedy, P. D. and Ormond, J.E. (2005) Practical Research: Planning and Design, New Jersey: Prentice Hall.
Saunders, M., Lewis, P. and Thornhill, A. (2007) Research Methods for Business Students, (4th ed). Harlow: Prentice Hall.
Qualitative Research Books:
Flick, U. (2002) An Introduction to Qualitative Research, Second. London: Sage Publications.
May, T. (Ed.) (2002) Qualitative Research in Action, London: Sage Publications.
Silverman, D. (2001) Interpreting Qualitative Data: Methods for analysing talk, text and interaction, (2nd ed). London: Sage Publications.
Quantitative Books:
Balnaves, M. and Caputi P (2001) Introduction to quantitative research methods: an investigative approach. London: Sage Publications Ltd.
Field, A. (2005) Discovering Statistics Using SPSS. (2nd ed). London: SAGE Publications Ltd.
Rea, L. M. and Parker, R.A. (2005) Designing and conducting survey research: a comprehensive guide. (3rd ed). Chichester: John Wiley & Son Ltd
Assistance with Literature Searches:
Hart. C. (1998) Doing a Literature Review: Releasing the Social Science Research Imagination. London: SAGE Publications Ltd.
Hart, C. (2001) Doing a Literature Search: A Comprehensive Guide for the Social Sciences, London: Sage Publications Ltd.
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